Letter #679: The Power of Influence

Dear influence,

You fascinate me.

Louie Zamperini. Katniss Everdeen. Meghan Trainor. Amal Alamuddin.

Names most of us had never heard of a year ago. Now, names that have changed culture.

A World War II veteran whose story was brought to life on the big screen by Angelina Jolie.

A literary hero bringing hope to a nation as the Mockingjay in Hunger Games and fame to Jennifer Lawrence.

The girl who left everyone wondering how does one become “All About that Base.”

A name you’re still unsure of, but let’s cut to the chase…she’s Barbara Walters’ Most Fascinating Person of 2014 and mostly famous because she married George Clooney.

All four have fallen into the public eye in America, maybe even the world, for different reasons. But the thing they have in common: you.

2014 looked different because of the impact those individuals had on it. Sure, they’ve had books written about them, TV segments centered on them and have made millions of dollars. Yes, they’re famous and their voices and impact seem to have great reach.

But when I really step back and think about you, these aren’t the people who’ve directly impacted my life the most. Hair styles, musical choices and box offices might look different because of them, but direct life change seems to actually come from every day you and me types.

And this is what fascinates me. You can happen on giant scales or individual. You can be vast or small. Expensive or free. But you always hold power.

The power of influence is real. We all have it, some more than others but we’re all influencing and being influenced in some capacity. The question is what kind? For the good or the bad?

What if we allowed you to be used for something greater, something bigger than fame, power, money or success? What if we built into and encouraged people? What if people started believing in themselves because we believed in them first?

Influence, you are fascinating, impactful and have the ability to change the trajectory of entire lives. Celebrity status is great and all, but we each must choose in the moments and measure you with one word: How?

Striving for more positive than negative influence even without being on Barbara’s list,

Influencer of the average, normal and daily…and so are you